Learn how to convert more high-quality leads using video marketing.
We all know in this day and age, video is an effective tool for lead conversion, as it can grab the attention of potential customers and help build trust and credibility.
Discover top strategies for creating personalised videos, using videos on landing pages, showcasing product demos and customer testimonials, using explainer videos, leveraging social media videos, and creating educational videos. Increase engagement, build trust and credibility, and establish thought leadership in your industry with these video marketing tactics.
Here are my top 7 ways to convert more high-quality leads using video:
- Create personalised videos: Personalised videos can help build a connection with potential customers and increase engagement. Use customer data to create personalised videos addressing the customer’s pain points or needs. I use a software called Dubb. I cannot tell you how many times I have generated personalised messages and received a positive response. I keep it raw and unedited as people prefer it. There is other free software too. Loom is good free software.
- Use video on landing pages: Embedding video on landing pages can increase conversion rates by up to 80%. Ensure the video is relevant and informative and clearly communicates the benefits of your product or service. Have you defined your avatar for your target customer and spoken to them in their language?
3. Use customer testimonial videos: Customer testimonial videos can help build trust and credibility by showcasing satisfied customers and their experiences with your product or service. Make sure the video is authentic and includes specific details about the customer’s experience. Check out our ActionCOACH Testimonial videos to help you get some ideas.
4. Create product demo videos: Demonstration videos can help potential customers understand how your product or service works and how it can benefit them. Make sure the video is well-produced, informative, and shows the product or service in action. You can increase the likeability factor much before your potential customer speaks to you.
5. Use explainer videos: Explainer videos can help potential customers understand complex topics or products. Make sure the video is clear and concise and that it communicates the key benefits of your product or service.
6. Use social media videos: Social media videos can help increase engagement and drive traffic to your website. Make sure the video is short, visually appealing, and has a clear call to action. Always understand the best practice for each social media channel.
7. Create educational videos: Educational videos can help establish your company as a thought leader in your industry. Ensure the video is informative and provides valuable insights or advice to potential customers.
Overall, using video can help increase engagement, build trust and credibility, and drive conversions. By creating high-quality, relevant videos and strategically using them throughout the customer journey, you can convert more high-quality leads and grow your business.
Drop me a line if you need guidance on any of the above points.
By Simac Konkader