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referral incentives

How do you offer referral incentives to current customers to generate new leads?

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Introduction When considering growth strategies for businesses, an often underestimated but highly effective method is to optimise your referral programme. Leveraging your current customer base to generate new leads via referrals can provide exponential growth and increase customer loyalty. But, how can we encourage customers to become advocates for our business and suggest our products […]

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harnessing data and analytics

Harnessing the Power of Data & Analytics in Your Marketing Plan

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Introduction Do you need help to increase your customer base or improve your marketing efforts? In today’s digital world, the answers you seek may be hiding in plain sight – harnessing data and analytics! Let us take a closer look at how these powerful tools can supercharge your marketing plan. Why Data & Analytics? No

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resources and support for my team

What steps can I take to provide adequate resources and support for my team

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Running a small business comes with its own challenges, especially when providing adequate resources and support for your team. As a business owner, you want to create an environment where your employees feel empowered, motivated, and equipped to perform at their best. In this article, we will explore the key steps you can take to

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complementary businesses

What steps do you take to partner with complementary businesses for joint promotions?

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Why Partner with a Complementary Business To succeed, you must ensure your brand is well-represented on all platforms. As such, it is crucial to work proactively with complementary businesses to create synergies between the two brands rather than wait for a potential customer to make the connection. For example, if a fashion company has a

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content creation plan

What steps do I take to use keywords and search engine optimisation in my content creation plan?

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Everyone has heard of Google now and we are all using it to search for products, services and information every day of our lives, so it is not surprising if you are thinking ‘What steps do I take to use keywords and search engine optimisation in my content creation plan?’   Search engine optimisation can

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encourage collaboration and teamwork

How can I take to encourage collaboration and teamwork within my team?

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Team collaboration is a group of people working together to achieve the same goal. It is not as simple as it sounds but can have amazing results, such as meeting deadlines successfully, reducing costs and producing much more effective work. The commonly held belief is that the key to achieving all this is simply to

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crisis management

How do I develop a comprehensive crisis management plan for potential business disruptions?

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Introduction to Business Continuity and Crisis Management Business continuity and crisis management are two critical components of a comprehensive crisis management plan. By preparing for various business disruptions, we can reduce the impact of these crises on our organisations, increase our resiliency, and improve our ability to recover from future challenges. The Business Continuity Institute

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content strategy

What steps do I take to create a content strategy in your marketing plan?

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Introduction In today’s digital age, content marketing has become an indispensable tool for businesses looking to engage their target audience, build brand awareness, and drive customer loyalty. However, creating compelling content without a well-defined strategy can be like shooting in the dark. To maximise the effectiveness of your marketing efforts, it is crucial to develop

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business today

Ten Significant shifts facing business today – Part II & what to do about them

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Purpose I’m encouraging you to think about which of the shifts going on in the world will impact your business now and or into the future and decide what to act one. Introduction https://youtu.be/sMjK5rL3oro In part one we summarised ten shifts facing business today – If you’ve come directly to this article you may wish

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revenue streams

How do I diversify my revenue streams to reduce dependence on any one source?

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Purpose To help you survive and thrive in business! Introduction https://youtu.be/78ujfqfmnsE I’ll keep this to the point – business in my experience can become over reliant in four main areas:• Clients/Products• Channels• Suppliers• People/Team/StaffYes of course there will be others and I always welcome feedback and builds upon the material I share. If you feel

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encourage creativity

How do you encourage creativity and innovation within your team?

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Purpose Make you stop for a second and think about the value to encourage creativity within your team.Give you some practical tips and thought starters to enable you to act. Introduction https://youtu.be/t6VrOrQr4to In today’s rapidly changing business world, creativity and innovation have become essential for small businesses to thrive and stay ahead of the competition.

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