Purpose This is a guide for small business owners like you, to help you improve your Unique Value Proposition. In this article, we’ll give you a simple structure to construct your own value proposition which forms part of your brand positioning. We’ll cover that as well as one is a part of the other. If […]
Purpose This is a back-to-basics approach to act as a guide for small business owners like you, to help you improve your Unique Value Proposition. In this first part we will look at the three things you need to pull together to form your value proposition. In part two we’ll cover how we can bring
The smooth and effective operation of a team or teams within a business is one of the keys to its success, so if communication breaks down it is essential that any issues are addressed quickly. There are five main problems in a team (as described in Patrick Lencioni’s 2002 book The Five Dysfunctions of a
How can I overcome communication breakdowns within my team? Read More »
Are you trying to discern which marketing channels are the right fit for your business? Evaluating the potential options and recognising those that will best target your audience can take time and effort. But when you comprehend how different marketing channels work and what criteria should be considered when selecting and optimising them, it
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As a business owner in the dynamic UK market, establishing strong partnerships with suppliers is crucial for the success and growth of your company. Collaborating effectively with suppliers ensures a smooth supply chain and fosters trust, reliability, and mutual benefit. Here are some key strategies and best practices for partner with suppliers in the
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What is Business Development? Business Development is the creation of long-term value for an organization from customers, markets and relationships BD creates Long-term value via: Increased revenue Capatilzing on opportunities Developing sustainable customers Creating competitive advantage BD is a skill and is the craft of finding the right prospect and then designing the
A quick insight and overview of Business Development Read More »
Introduction In today’s fast-paced and digital-centric business environment, lead generation has become an integral component of a successful marketing strategy. Among the plethora of techniques available for this purpose, telemarketing and cold calling often take a backseat, largely due to the perception that they are invasive or outdated. However, when utilised correctly, these techniques can
How do you use telemarketing and cold calling for lead generation? Read More »
In the fast-paced digital age, social media has become essential for businesses to connect with their target audience and promote their products and services. Large corporations have the resources to dominate the social media landscape, but it can be challenging for small businesses to stand out among the noise. However, a new player in the
Harnessing the Power of Threads: A New Social Media Platform for Small Businesses Read More »
Let’s face it most of us are in business to make money and one of the best ways to make more money is to increase efficiency. Even if you are not in the business of making money, such as a charity or not-for-profit, being as efficient as possible is still a great way to ensure
The workplace is ever-changing, and team engagement is central to success. As such, managers or leaders must ensure that their team members remain motivated and engaged; otherwise, disengagement and apathy may rapidly occur. This blog post provides strategies which can be adopted for maintaining high staff morale while also creating a positive work atmosphere
How can I prevent disengagement and apathy among team members? Read More »
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme. Despite the fact that this quote is over 100 years old, even in the 21st Century many businesses still struggle to understand whether their marketing
Part 1: Understanding the Importance of Buyer Personas in Your Marketing Plan In today’s competitive business landscape, it is crucial to have a well-defined marketing plan to effectively reach your target audience. One essential component of any successful marketing strategy is the development of buyer personas. Buyer personas are fictional representations of your ideal customers,
What steps do I take to develop buyer personas in your marketing plan? Read More »
