Welcome, small business owners, to a thrilling adventure into the world of podcasts – the untapped treasure trove of lead generation! In this exciting article, we’ll dive into the immense potential of podcasts for boosting your business, explore successful examples, and uncover actionable strategies for your business to leverage this captivating medium to the fullest. […]
How Do You Use Podcasts to Get Leads? Read More »
SWOT analysis is a technique for businesses and organisations to understand their strengths, weaknesses, opportunities, and threats. By conducting a thorough SWOT analysis, companies can identify areas where they excel and identify areas that need improvement. This knowledge can then be used to develop strategies that capitalise on strengths and opportunities while mitigating weaknesses
What steps do I take to consider strengths, weaknesses, opportunities, and threats? Read More »
In today’s digital age, where technology continuously shapes commerce, small businesses are presented with unique opportunities and challenges. Establishing a strong online presence, engaging with customers in real-time, and streamlining operations have become pivotal aspects of success. In this dynamic environment, the Threads app has emerged as a game-changing solution, offering many benefits that empower
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Social media has revolutionised the way we communicate, connect, and share information with others. Platforms like Twitter, Instagram, and Facebook have become powerful tools for individuals, businesses, and content creators to reach a global audience and build a strong online presence. Among the various features, these platforms offer, “threads” have emerged as a valuable way
Maximising Your Reach: How to Engage with Your Audience on Threads Read More »
In today’s rapidly evolving digital landscape, small businesses constantly seek innovative ways to effectively market their products and services, reach their target audience, and stay ahead of the competition. One emerging trend that has recently gained considerable attention is the use of threads for marketing purposes. Threads, a feature popularised by platforms like Twitter and
The Impact of Threads on Small Business Marketing: What You Need to Know Read More »
The term Influencer is a relatively new marketing phrase which means a person who can influence potential buyers by promoting products or services on social media. However, in a more general sense ‘influencers’ have been around for a lot longer when it comes to the promotion of brands. In the 1950s Joan Crawford said
What steps can I take to collaborate with influencers in my industry? Read More »
In today’s digital world, social media platforms have become a need for businesses to advertise their products and services. One such platform that has gained popularity in recent times is Threads. Thread is a social platform that enables users to engage in meaningful conversations around specific topics and interests. Threads offer unique advantages for
How to Promote Your Small Business on Threads: A Step-by-Step Guide Read More »
Setting growth goals is an essential aspect of running a successful business. Whether you’re an established entrepreneur or just starting out, having clear and achievable growth goals can guide your business strategy, motivate your team, and help you measure your progress. In this blog post, we’ll explore practical tips and strategies to help you set
How do I set and work towards achievable growth goals? Read More »
In today’s fast-paced digital land.scape, social media has emerged as a vital communication channel for businesses, enabling them to connect with their audience, build brand awareness, and drive growth. For small businesses, the strategic use of social media platforms can make a significant difference in their online presence and customer engagement. Among the plethora of
Threads vs. Twitter: Which Is Better For Your Small Business? Read More »
Introduction In today’s competitive business landscape, expanding to new geographic markets or diversifying product offerings is often a crucial step for long-term growth and sustainability. However, expanding into new markets or adding new products/services requires careful planning and execution to ensure success. In this blog, we will explore key considerations and steps to effectively consider
Introduction In this article we’ll touch on why it is important to keep pace with your market and understand what’s going on/might happen next. We’ll include competitor analysis, target audience research and trends monitoring and more. Marketing is all about adding value to your customers and clients in a unique way that your competitors
To identify your target customers, you need to consider several factors. Here are some steps you can take to define your target audience: 1. Market Research: Conduct market research to gather information about your industry, competitors, and potential customers. Look for demographic data, psychographic information, and buying behaviours that align with your products or services.
Who are your target customers? Read More »
