Market research is the process of collecting and analysing information about a market, including its customers, competitors, and industry trends. By conducting market research, businesses can gain valuable insights that can inform their marketing strategies and help them make informed decisions. In this blog post, we’ll discuss the principal steps you need to take to […]
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Introduction to Delegation and Task Management In today’s fast-paced business environment, delegate responsibilities to others is often necessary to ensure that work gets done on time and to the highest standards. However, this is easier said than done. Many business owners and managers struggle to effectively manage their employees’ workloads, leading to a lack of
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What is a pricing strategy? A pricing strategy is a plan or approach businesses use to determine the price of their products or services. It involves analysing market conditions, competition, production costs, and other factors to set a price attractive to customers while generating revenue and profit for the company. Pricing Strategy: The Key to
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You have undoubtedly heard a lot of talk about financial stability as the term gets bandied about a lot. But, do you know what it means and, more importantly, how you can ensure the stability of your own business? Generally speaking, a financially stable business can survive a loss of a significant customer or team
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Some business sell one specific thing, but most successful businesses have a range of related products or services that they sell to a similar target audience. The question is with so many options ‘What steps do you take to define the core services or products in your business?’ I have five key steps you
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If you are making money, then business is good right? Sure, but things can go astray quickly if you don’t keep an eye on customer feedback. Getting regular feedback from customers means you can spot issues before they become major problems and it also allows you to make improvements to your products or services that
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In order to effectively market your business, you need to clearly identify your ideal customers…this is known as your target audience, but how do you identify your target audience in your marketing plan? Firstly, you may be asking yourself – why do I need a ‘target audience’? You might think that you’d be better off
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Setting achievable goals is an important step towards the success of any business. Here are some steps to help you set achievable goals: 1. Define your objectives Start by defining your business objectives. What do you want to achieve? What is your long-term vision for your business? Your goals should align with your overall objectives.
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Running a business is can be complicated. When you were employed you had multiple tasks to achieve in one day and you are not able to focus on one task, but they were all likely related, the same sort of things. If you were a graphic designer, your job involved designing things…of course you also
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Conducting regular performance reviews is an important part of managing any business, as it allows you to assess employee performance and provide feedback to help them improve. Here are some steps you can take to conduct regular performance reviews for your business: https://youtu.be/IqHo_Zmd8vU 1. Define clear performance criteria Start by defining clear performance criteria that
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Hosting effective events and open houses can be a great way to generate leads for your business. Here are some steps you can take to make sure your events are successful for lead generation: https://youtu.be/8Ye-VykdBrs 1. Define your goals What do you hope to achieve from the event? Are you looking to generate new leads,
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To research your competition in your marketing plan, you can take the following steps: 1. Identify your competitors Make a list of your top competitors in the market. Look for businesses that offer similar products or services, target the same audience, and operate in the same geographic region for a better marketing plan. https://youtu.be/LyYUIo6ddBU 2.
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