Relationship marketing focuses on building long-term relationships with customers instead of shorter-term objectives like customer acquisition and sales. With traditional, transactional marketing, a customer may choose a brand once, but they may not remain loyal to the business in the future. Instead, they’ll research their options every time they need to buy a similar […]
How to use relationship marketing to get leads Read More »
Feedback is an essential tool for personal and professional growth. Fostering a culture that values and embraces feedback and constructive criticism can propel your team and organization to new heights as a business owner. However, many of us tend to resist feedback, fearing it as a judgment or a threat. On the flip side, how
How can I encourage team members to embrace feedback and constructive criticism Read More »
Having excellent communication skills with customers, employees and suppliersyou’re your shareholders and investors is essential for the health of a business. It’s a key factor in ensuring everyone has a positive experience. In this article, we’ll discuss communication with customers, specifically, ways to communicate more effectively with customers and how to improve communication with customers.
How can I ensure that I communicate effectively with customers in my business? Read More »
Introduction When considering growth strategies for businesses, an often underestimated but highly effective method is to optimise your referral programme. Leveraging your current customer base to generate new leads via referrals can provide exponential growth and increase customer loyalty. But, how can we encourage customers to become advocates for our business and suggest our products
How do you offer referral incentives to current customers to generate new leads? Read More »
Introduction Do you need help to increase your customer base or improve your marketing efforts? In today’s digital world, the answers you seek may be hiding in plain sight – harnessing data and analytics! Let us take a closer look at how these powerful tools can supercharge your marketing plan. Why Data & Analytics? No
Harnessing the Power of Data & Analytics in Your Marketing Plan Read More »
Running a small business comes with its own challenges, especially when providing adequate resources and support for your team. As a business owner, you want to create an environment where your employees feel empowered, motivated, and equipped to perform at their best. In this article, we will explore the key steps you can take to
What steps can I take to provide adequate resources and support for my team Read More »
Why Partner with a Complementary Business To succeed, you must ensure your brand is well-represented on all platforms. As such, it is crucial to work proactively with complementary businesses to create synergies between the two brands rather than wait for a potential customer to make the connection. For example, if a fashion company has a
What steps do you take to partner with complementary businesses for joint promotions? Read More »
Everyone has heard of Google now and we are all using it to search for products, services and information every day of our lives, so it is not surprising if you are thinking ‘What steps do I take to use keywords and search engine optimisation in my content creation plan?’ Search engine optimisation can
Team collaboration is a group of people working together to achieve the same goal. It is not as simple as it sounds but can have amazing results, such as meeting deadlines successfully, reducing costs and producing much more effective work. The commonly held belief is that the key to achieving all this is simply to
How can I take to encourage collaboration and teamwork within my team? Read More »
Introduction to Business Continuity and Crisis Management Business continuity and crisis management are two critical components of a comprehensive crisis management plan. By preparing for various business disruptions, we can reduce the impact of these crises on our organisations, increase our resiliency, and improve our ability to recover from future challenges. The Business Continuity Institute
Introduction In today’s digital age, content marketing has become an indispensable tool for businesses looking to engage their target audience, build brand awareness, and drive customer loyalty. However, creating compelling content without a well-defined strategy can be like shooting in the dark. To maximise the effectiveness of your marketing efforts, it is crucial to develop
What steps do I take to create a content strategy in your marketing plan? Read More »
Purpose I’m encouraging you to think about which of the shifts going on in the world will impact your business now and or into the future and decide what to act one. Introduction https://youtu.be/sMjK5rL3oro In part one we summarised ten shifts facing business today – If you’ve come directly to this article you may wish
Ten Significant shifts facing business today – Part II & what to do about them Read More »
