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Anchal Chauhan

team engagement

How can I prevent disengagement and apathy among team members?

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The workplace is ever-changing, and team engagement is central to success. As such, managers or leaders must ensure that their team members remain motivated and engaged; otherwise, disengagement and apathy may rapidly occur.   This blog post provides strategies which can be adopted for maintaining high staff morale while also creating a positive work atmosphere […]

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marketing success

How do you measure your marketing success with key performance indicators in your marketing plan?

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“Half my advertising spend is wasted; the trouble is, I don’t know which half.”  This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme. Despite the fact that this quote is over 100 years old, even in the 21st Century many businesses still struggle to understand whether their marketing

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develop buyer personas

What steps do I take to develop buyer personas in your marketing plan?

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Part 1: Understanding the Importance of Buyer Personas in Your Marketing Plan In today’s competitive business landscape, it is crucial to have a well-defined marketing plan to effectively reach your target audience. One essential component of any successful marketing strategy is the development of buyer personas. Buyer personas are fictional representations of your ideal customers,

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content creation plan

How do you use storytelling to engage your audience in your content creation plan

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Content creation has become an integral part of every successful marketing strategy in the business world. However, with the constant bombardment of information, it has become increasingly challenging to capture and retain the attention of your target audience. This is where the power of storytelling comes into play. Storytelling uniquely captivates, connects, and engages with

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collaborate with influencers and thought leaders

What steps do I take to collaborate with influencers and thought leaders in your industry in your marketing plan

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In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to connect with their target audience and stand out from the competition. One powerful strategy recently gaining immense popularity is to collaborate with influencers and thought leaders. These individuals possess a solid online presence, credibility, and a loyal following, making them instrumental in

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Invest in Employee Development

What Steps Do I Take to Invest in Employee Development?

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Introduction Every successful business owner knows that the most valuable asset of their company is not necessarily their product or service – it’s their team. The people behind the scenes, turning the gears and pushing your business forward, are your greatest resource. To invest in employee development is a strategic move that boosts your employees’

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automate business processes

How do you use technology to automate business processes?

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Introduction to the benefits of business process automation The world is in the midst of a revolution in technology, and the implications of this shift on the future of work are profound. We are seeing the emergence of an “automation age,” in which automation and artificial intelligence (AI) transform how we live, work, and communicate.

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saying 'no'

What do you need to start saying ‘no’ to, so that you can say ‘yes’ to what is important?

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First, ask yourself some questions. Do I find it difficult to start saying no to customers, suppliers, team members, ideas, or opportunities? Which of these are problems for you? What happens? Do you find yourself over-committed? Do you find yourself over-promising? Do you find yourself letting people down? Or is there simply never enough time

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business processes

What steps do I take to improve business processes continuously?

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Introduction to Continuous Improvement In today’s global marketplace, organisations must be proactive in ensuring the continuous improvement of their business processes. The continuous improvement model emphasises constant learning and adapting to a changing environment and is a reliable approach to maintaining organisational performance and success. This article will help you understand and learn how to

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