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Anchal Chauhan

expand your business

How do I consider expanding to new geographic markets or offering additional products or services?

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Introduction In today’s competitive business landscape, expanding to new geographic markets or diversifying product offerings is often a crucial step for long-term growth and sustainability. However, expanding into new markets or adding new products/services requires careful planning and execution to ensure success. In this blog, we will explore key considerations and steps to effectively consider […]

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Competitive research and analysis

What research and analysis do you conduct to stay informed about your market and stay ahead of your competitors?

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Introduction In this article we’ll touch on why it is important to keep pace with your market and understand what’s going on/might happen next.  We’ll include competitor analysis, target audience research and trends monitoring and more.   Marketing is all about adding value to your customers and clients in a unique way that your competitors

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Threads Social Media Marketing for Small Businesses

Threads: The Future of Social Media Marketing for Small Businesses?

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In today’s fast-paced digital landscape, social media marketing has become an indispensable tool for businesses of all sizes to connect with their target audiences and foster brand awareness. While larger corporations have been at the forefront of leveraging social media platforms for marketing, recent developments point towards small businesses emerging as strong contenders by introducing

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prepare for business loan application

How can I prepare for a business loan application and secure the best terms?

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There is an old saying that a bank will only lend money to people that don’t really need it.    There is an element of truth in this and obtaining the best loan for your business will always requires you to convince the lender of the strength of your business.  This can either mean making sure

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sales and promotions

How do you offer door-to-door sales and promotions to attract leads?

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In today’s digital age, where online marketing dominates, it’s easy to overlook the power of traditional methods like door-to-door sales and promotions. However, when executed strategically, this approach can yield impressive results and attract valuable leads for your business. This blog post will delve into the key strategies and best practices for implementing door-to-door sales

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get stakeholder and customer feedback

What steps do I take to get stakeholder and customer feedback?

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It is essential to comprehend the thoughts and opinions of customers and stakeholders to advance services and build better relationships. This blog post delves into the value of customer feedback and stakeholder engagement, along with strategies on obtaining input from them. To that end, various surveys such as employee satisfaction surveys or customer experience questionnaires,

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determine budget in marketing plan

What steps do I take to determine my budget in my marketing plan?

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We all know the importance of planning, so in order to successfully market your business you will have developed a marketing plan. This plan will include all the information pertinent to your business marketing, not least the budget! However, this may lead you to wonder ‘what steps do I take to determine my budget in

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Sales & Marketing plan

How to develop a Sales & Marketing plan

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Developing a sales and marketing plan involves careful analysis, strategic thinking, and effective execution. Here’s a step-by-step guide to help you develop a comprehensive plan: 1. Set Clear Objectives: Define your sales and marketing objectives. Are you aiming to increase revenue, expand market share, launch a new product, or target a specific customer segment? Clearly

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calls to action to get leads

What steps do I take to use landing pages and calls to action to get leads?

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In today’s competitive business landscape, generating leads and converting them into customers is crucial for sustainable growth and success. To achieve this, savvy business owners understand the significance of effective landing pages and compelling calls to action (CTAs). In this article, we will explore the steps you need to take to harness the power of

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establish work routines and habits

How can I establish routines and habits in my business?

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A good work routine helps you eliminate distractions and accomplish more while maintaining your efficiency. Top performers can do an impressive amount of work and achieve incredible results by structuring their schedules strategically. By practising habits that help maintain work efficiency, these top performers also maintain a healthy work-life balance. In this article, we provide

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