How do you measure your marketing success with key performance indicators in your marketing plan?
“Half my advertising spend is wasted; the trouble is, I don’t know which half.” This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme. Despite the fact that this quote is over 100 years old, even in the 21st Century many businesses still struggle to understand whether their marketing […]