target audience

How do you identify your target audience in your marketing plan?

In order to effectively market your business, you need to clearly identify your ideal customers…this is known as your target audience, but how do you identify your target audience in your marketing plan? Firstly, you may be asking yourself – why do I need a ‘target audience’? You might think that you’d be better off […]

How do you identify your target audience in your marketing plan? Read More »